Newspapers – Online V Traditional

Nearly every newspaper in Scotland and the UK now has an online version of their publication. Accessible from anywhere, it can help spread the word instantly. But whether or not they should be free is a hot topic. Already The Times online charges its users. For £2 a week, you can access the latest news, features and sport. Perhaps if Rupert Murdoch has his way, more News International newspapers will follow suit. When so much information is available free on the Internet, should we really be paying to access newspapers online? There are some who think that it’s only a matter of time before we have to pay for every online newspaper. But only if the public are prepared to pay. Perhaps accessing online newspapers like The Caledonian Mercury is the way to go. Completely free, they provide up to the minute news without having to pay through the nose for it. In an era where people want to access information instantaneously, there is no doubt that traditional newspapers need to adapt to survive. But with so much competition on the web, it’s hard to see how they can justify having to pay for the service they provide.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]