- Think about the target audience and what they will be looking for in the copy. Does it feature the appropriate language? The right style? Highlight the most important passages and gauge whether the rest is necessary or not.
- Don’t edit straight after writing. Take a break – go for a walk, listen to the radio or watch some TV – anything to help clear your mind. Come back to your editing once your brain has had time to process the information at hand.
- Check if things match. Sometimes it’s easy to concentrate too much on spelling and grammar. If you have graphs or pictures, remember to cast your eye over these too, making sure everything is in the right order.
- Watch out for repetition within your writing. It’s easy to repeat yourself when you’re trying to form a point of view. If it doesn’t add any weight to your argument, take it out.
- Don’t use complicated language just to impress. Editing is all about making the reading process simpler. Don’t get caught out adding rather than simplifying.
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