The Secret Behind Successful Advertorials

Whether we know it or not, We have all at some point read an advertorial. Flick through any magazine or newspaper, and you’re likely to come across a piece of writing which looks like any other article – apart from one crucial difference. Advertorials are paid for by companies and organisations who want to sell a product or idea to the reader. This can be a great way of letting potential customers learn more about your product. For if you target the right publication, chances are it will be of interest to them. Writing your advertorial in the same style as the publication will also make it far more likely that your copy will be read. Think of it as a step above a basic advert. Instead of the basics, it explains the benefits the reader could get from using the product. The reader gets to see the product in context, which makes it much easier to relate to. A successful advertorial is one which blends in well with the content of the publication. Readers should gain valuable information from it and that in turn could result in a sale. Know your target audience well. Build up a picture of their likes and dislikes and you should be able to craft an advertorial which they will not only find appealing, but will also result in action.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]