Getting Exposure in the Press

I’m sometimes asked how you get a story published. Some people believe that it’s just a case of phoning a few newspapers and magazines, but you’ll have a lot more success if you do a little preparation first. If you want an article on your company/ product/ event, then you really have to ask yourself why you think it’s newsworthy. For that’s the first question that’s going to be buzzing around the editor’s head when you pitch your idea. Just because you find it interesting, is no guarantee that others will to. But there are of course, plenty of ways to make it more appealing. Competitions are a good idea if you are launching a new product. Offering a local newspaper a few freebies as prizes in return for a brief article is a good way of drumming up interest. Sponsoring local events is another way of gaining some exposure. Local schools and community groups are always looking for ways to raise funds and contributing to their cause could lead to increased publicity and a good reputation in your area. Remember too to target the right kind of publication. Your company might be more suited to the business pages of broadsheets or the style guide in weekend magazines. By figuring out where your company could gain exposure and offering the publication something which appeals to their readers, you’re far more likely to gain positive and productive exposure.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]