I’m sometimes asked how you get a story published.
Some people believe that it’s just a case of phoning a few newspapers and magazines, but you’ll have a lot more success if you do a little preparation first.
If you want an article on your company/ product/ event, then you really have to ask yourself why you think it’s newsworthy. For that’s the first question that’s going to be buzzing around the editor’s head when you pitch your idea.
Just because you find it interesting, is no guarantee that others will to. But there are of course, plenty of ways to make it more appealing.
Competitions are a good idea if you are launching a new product. Offering a local newspaper a few freebies as prizes in return for a brief article is a good way of drumming up interest.
Sponsoring local events is another way of gaining some exposure. Local schools and community groups are always looking for ways to raise funds and contributing to their cause could lead to increased publicity and a good reputation in your area.
Remember too to target the right kind of publication. Your company might be more suited to the business pages of broadsheets or the style guide in weekend magazines.
By figuring out where your company could gain exposure and offering the publication something which appeals to their readers, you’re far more likely to gain positive and productive exposure.
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