Jargon Is No Quick Fix

When you know your industry well,  it’s only natural for some buzz words and insider terms to creep in to your vocabulary. For colleagues and other workers, it’s always clear what it is you’re trying to say. But for the general public it can be a different story. In-house, jargon can be a light-hearted and shorthand version of the intricacies of business but from the outside, it’s often confusing or meaningless. If you work in an industry where jargon is the norm, try to think about how others see your business. Would potential customers be put off with the language your use or understand what it is you’re trying to do? It can be tempting to use jargon in company literature not only because it’s familiar, but it can also make your copy look more complicated than it really is. Some people like the idea of lacing their writing with intricate phrases and strange words. However, if you want the rest of us to read it and be interested, you’re far better off appealing to the majority. So next time you notice jargon creeping in to your conversations, or even your company newsletter, have a think if there’s a better and simpler way to get your point across.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]