Brochures – What Are they Really Made Of?

A good brochure is one of the most important marketing tools a business can have. Not only is it a great piece of sales literature, it can also give your company profile a massive boost. But the biggest mistake people make is assuming brochures are all about information. In reality, it’s about persuading the reader why your company is the one for them. Brochures which begin by building a rapport with potential customers will always out-perform those which basically spell out what your business does. The customer needs to know why your services or products are so important to them. Once they realise just how much they need them, then it’s time to dazzle with information. Tell your customers all about the benefits of your product – no just what it does. If you are writing about something very technical, think about how much information the customer will really want to know. Many will simply stop reading brochures they find complicated or worse, boring. Remember, on every page you are trying to persuade the reader how essential your services are. Put in just as much effort with the last page as the front, and your readers will gain much more out of the end product. If brochures are written well, they can help give your company credibility and act as a great sales tool which people can read at their leisure. All it takes is a little thought and time.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]