Being a copywriter and journalist, words are my trade. However, I also have to think about images and pictures and what impact they have on the words I write.
We all know that images can speak a thousands words, but when they right image is used in conjunction with the perfect words, the results can be amazing.
If you have an idea of what images will sit alongside your copy, it can have a positive influence on the style and nature of your writing. With a bit of work, the words and the image will match perfectly and give the overall piece a good flow.
Sizing is also important. If the image is the most importance aspect of the whole piece, then it has to take pride of place. But don’t forget about the words. They have an impact too and choosing the right phrasing will help underline and strengthen the visual message you are conveying.
So if you are working on a piece of writing which incorporates images, don’t just think about them at the last minute. Study your imagery and think about how best to use them and to portray them in your writing. With practice, you will be able to create a seamless link between both that can’t help but fail to strengthen the final impact of your argument.
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