A Place For Imagery

Being a copywriter and journalist, words are my trade. However, I also have to think about images and pictures and what impact they have on the words I write. We all know that images can speak a thousands words, but when they right image is used in conjunction with the perfect words, the results can be amazing. If you have an idea of what images will sit alongside your copy, it can have a positive influence on the style and nature of your writing. With a bit of work, the words and the image will match perfectly and give the overall piece a good flow. Sizing is also important. If the image is the most importance aspect of the whole piece, then it has to take pride of place. But don’t forget about the words. They have an impact too and choosing the right phrasing will help underline and strengthen the visual message you are conveying. So if you are working on a piece of writing which incorporates images, don’t just think about them at the last minute. Study your imagery and think about how best to use them and to portray them in your writing. With practice, you will be able to create a seamless link between both that can’t help but fail to strengthen the final impact of your argument.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]