What Do Your Customers Want?

Many people rely on websites for information. Type any word or phrase into search engines like Goggle or Yahoo and the results will be thousands of pages worth of information. Lots of companies also use their websites to sell goods directly to their customers. Fast and effective, it can be convenient for all parties involved. However, its very easy for your website just to turn into a very long list of the items you stock and sell.  With so many other factors to consider – such as the design layout of each page or even how many ‘clicks’ people have to perform to get to a sales situation – listing what you sell sounds very basic. Take a look at your own website. What readers want to know is what you can do for them – not just what you stock. Is your best-seller great for mums? Does your middle-of-the-range product have a very specific advantage over the cheapest thing of the shelf? Then its time to let potential customers know about it! Instead of thinking about your website as a company selling tool, it may be time to turn your outlook on its head and instead think about what your customers want to see when they visit your pages.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]