Some companies tend to view case studies as a bit old hat. Many websites and brochures feature case studies and testimonials but few people realise just how much of a promotional tool these can be.
‘Who really reads case studies?’ is a common question from people thinking about creating promotional material and with so many other potential things to feature, it can be easy to drop case studies from the list.
However, passing up the chance to promote your past successes and on-going partnerships would be a big mistake.
Who reads case studies? Potential clients of course. If you’re looking to hire, you want to know what kind of experience the company has and, importantly, their client’s experience too. Would you hire someone without knowing a little about their business beforehand and what to expect?
If you have a few case studies for your business, think about tailoring them to suit your needs. Are there any questions your customers may have? Then try to answer them through the case study. Direct quotes will also help justify any claims you have made. When someone puts their name to it, you are far more likely to believe it. It’s also a good idea to think about length. Potential customers don’t want to pour through lots of copy while business partners and previous clients may not want every little detail published for all to see.
If you’re looking to successfully promote your company and are proud of the work you carry out, a great case study is worth its weight in gold.
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