These days, nearly every business is on the world wide web. No matter where your area of expertise lies, your customers will expect you to have a website where they can go to find out more.
Often, small companies and new businesses will overlook the importance of having a good web presence. Constructing a website not only takes time but also money and when there are so many demands on both, it’s hard not to let the business website slide into disrepair.
However a little bit of investigation would show them just how vital a website can be for business. Not only can it convey important information about your stock and services, it can give your company a way of instantly interacting with your customers on a regular basis.
For instance, your website could tell your customer about the history of your company – helping to shape your brand and inform potential clients about the ethics behind your business.
You could also use your website to tell customers about certain promotional events or even offer them a discount which is only available online. Getting them to sign up for regular newsletters through email is a great way to stay in touch and creates a customer database which you can access at any time.
If you are thinking of creating a website for your business or revamping your current site, it’s important to think about the word content you have on each page.
You want your pages to be informative, engaging, interesting and expressive.
All to often, people invest in a website but fail to thoroughly invest in the content. Whether you are writing the words yourself or hiring a copywriter it’s important to consider crucial factors such as:
* How many different sections/pages you need
* How many words & images you will have on each individual page
* Keywords which work for your business and are easy to work with
* How search engine friendly your content is
*If your content is SEO rich and doing all it can to get you up search engine ratings.
Investing in a website is a great way to both promote and expand your business – but only if you’re prepared to create a professional site which will live up to your customer’s expectations. After all, if a job is worth doing, it’s worth doing right.
If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]
A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]
Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]