Selling Through Writing

With Easter now just around the corner, plenty of businesses are gearing up for one of the busiest weekends of the year. However, how you market your stock can make a big impact on the sales figures at the end of the day. Organising a special sales event takes a lot of time and effort, but it’s crucial to think about how you word your venture too. If you are thinking about creating a unique sales venture, put a little effort into how you are going to market the event. What is it that will appeal to your customers most? Are they aware of all the benefits of the product? You will also have to think about how your customers will find out about the event and what’s the best way of gaining as much publicity as possible. Crafting a press release about your event and distributing it to local newspapers is a great idea to generate interest. Leaflets too, can be a fantastic selling tool – particularly if you can distribute them easily to existing customers. The idea is to make your event as appealing as possible and generate interest. Far too many people organise a special sales event and then ‘forget’ one of the most crucial elements – telling people about it in an interesting and memorable way. So if you wan to make an impact, think about investing some time and effort in the words which sell your business. It will help you create a professional brand which everyone will want to know about.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]