A Wordy Spring Clean

With Spring in the air and Easter just around the corner, everyone is tackling the annual seasonal clean. Clearing out, dusting down or even just rearranging can do wonders not only for your home but for your business too. Updating crucial tools such as your brochures and leaflets, as well as your website, can give your business a boost. Of course old material will still work to some extent, but if you want to stay on top and give your customers what they want, your promotional writing needs to feature current and relevant information which they will be eager to read. So if you’re about to dig out the dusters, why not think about doing the same for your business at the same time? Getting rid of the cobwebs and looking at what you have with fresh eyes will not only give you a better understanding of where you’re at, but could also attract a host of new new clients at the same time.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]