What A Copywriter Can Do For You

The other day I bumped into a friend I hadn’t seen in years. We got talking about jobs and I told her all about what I was doing. But much to my surprise, he didn’t really understand what copywriting was all about. Mention being a writer and journalist to somebody and they know exactly what you’re talking about, but copywriting can be a different kettle of fish entirely. So for those that don’t know, or are a little confused, a copywriter creates promotional text for things like brochures, leaflets, sales letters and advertisements. These days, this also includes writing copy for emails and websites, helping companies promote their wares online. Hiring a good writer for your website can improve your organic SEO (and therefore your Google rating) through the use of strategically placed Keywords. Copywriters can also blog and tweet to help companies promote a certain image of point of view. By using creating language to enhance the overall appeal of a product, person, business or idea, Copywriters can be worth their weight in gold. Hope this clears things up!

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]