The other day I bumped into a friend I hadn’t seen in years. We got talking about jobs and I told her all about what I was doing. But much to my surprise, he didn’t really understand what copywriting was all about. Mention being a writer and journalist to somebody and they know exactly what you’re talking about, but copywriting can be a different kettle of fish entirely.
So for those that don’t know, or are a little confused, a copywriter creates promotional text for things like brochures, leaflets, sales letters and advertisements. These days, this also includes writing copy for emails and websites, helping companies promote their wares online.
Hiring a good writer for your website can improve your organic SEO
(and therefore your Google rating) through the use of strategically placed Keywords
. Copywriters can also blog and tweet to help companies promote a certain image of point of view.
By using creating language to enhance the overall appeal of a product, person, business or idea, Copywriters can be worth their weight in gold.
Hope this clears things up!
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