Writing a report can sound like a lot of hard work. Unlike many other document styles, they are formal, comprehensive and full of factual information. More often than not, they are also used to underline a certain point or persuade people to a particular point of view.
Arm yourself well however, and crafting a great report will come easily. The key to a good company report is all in the facts. Know exactly what it is you are trying to say and research the subject area well. Get hold of all the facts and figures you can that will back your argument up. Are there experts in the field who agree with your company’s viewpoint? Perhaps Government or even charity figures will help you prove your point. By gathering all the facts, your report is far more likely to be precise, up-to-date and most importantly, highly relevant.
Have a think about what is most important part of the puzzle. What highlights your point the most? This information is what you will lead on. However remember not the dazzle the reader with to many graphs and figures. Intersperse your information throughout the document and you will keep the reader interesting for a lot longer.
Remember too to acknowledge other points of view. You have to address everything that effects your report, not just the nice areas. This will give your argument weight and make it far more creditable as a piece of writing.
Finally, know the style that your superiors/clients are looking for. Some will want facts and statements referenced while for others, the layout of the document will be far more important.
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