For some people, even the thought of tackling company newsletters
, press releases
and annual reports
can bring on a cold sweat. Very often writing is not their area of expertise and they have no option but to get on with the job at hand.
If you find yourself tied to the desk desperately trying to muddle through bits of paper, the best thing you can do is to gain order. Getting everything down IS a good way of registering what you have to include. However a structured plan, and an ordered list of sections, arguments and, of course, a strong conclusion will make your writing far easier to read.
We’ve all heard it, but the old adage of everything having a ‘beginning, middle and end’ but bearing this in mind can really help you out when planning both formal and informal pieces of writing.
For instance, many reports rely on research – where the facts and figures are used to back a certain decision or point of view. In any report, you will want to structure your arguments and back up your statements with factual evidence.
However in a press release, you want to the content to appeal to the reader as much as possible… What is it they want? What information will they need? Start with a strong, bold statement and make sure it stands up to scrutiny. Any necessary things you have to include, but are not that enthralling, you can add at the end ( for instance a time-line of events or a history of the company) in the ‘Notes to Editors’ section.
Having a plan before you start tapping away will hopefully take away the dread factor and help you create both interesting and factually accurate pieces.
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