You’ve got the scoop
, but sadly no front page – just how do you go about getting an editor to read your fascinating story?
Well first things first, make sure you know what it is you’re talking about. Too many writers just call people up and start rambling at editors down the phone. Prepare what you’re going to say in advance and have some statistics or facts about your story to hand, should you need them. Remember that editors are busy people – you need to sum up your top story in a punchy style that is sure to sell it to them in seconds, not minutes.
Think about the type of difficult questions they might want to know and how you could answer them in advance. If your story has a weak point, be sure they will spot it right away. Better to tackle any difficult issues straight off and put their mind at ease, rather than leave it hanging in the air.
Finally, make sure you don’t give too much away. You want them to use your article, not just your idea. If you give them every piece of information, they might be tempted just to get a staff writer to do the job for them.
Above all, be confident in your approach. Having a belief in your work will make you come across as both professional and reliable. Good luck!
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