Recently I attended a little networking event, where people were discussing the benefits of business leaflets. One woman talked of her panic at formulating a leaflet just days before a major promotional event. Another was confused as to what exactly to concentrate on. It struck me that the art of creating an eye-catching leaflet for your business can sometimes feel very daunting.
If you want leaflets that make an impact, the best place to start is with the actual message. It may seem very obvious but many people get carried away with flashy images and eye-catching fonts without really giving the actual words much thought. Leaflets are small for a reason. People like them because they convey information quickly and efficiently. Whether you’re promoting an event, a company sale or a new line of stock, remember it’s ‘at a glance’ stuff.
Humour is always a good way to grab someone’s attention – and it’s not just for businesses who cater for the lighter side of life. Plenty of household names rely on tricks like wordplay to get their message across.
Coupling your message with a logo and images is also essential. It may help to think about who your actual customers are and what will automatically appeal to them. When you know what images you are going for, have a serious think about their positioning within the design. Don’t just opt for the middle ground. You won’t people’s eyes to move around your design and take everything in. Be clever about positioning and people will spend longer looking at your leaflet and taking the information in.
Of course, one of the most important things to carry out is proofreading
. We’ve all heard stories of spelling mistakes and factual errors making it into print. Triple check everything before you send your proof to the printers to make sure you don’t join the long line of people who have to pay for a costly mistake.
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