Earlier this week, BBC journalist Craig Oliver was named as Andy Coulson’s replacement at Number 10. The 41-year-old will join David Cameron’s team as Director of Communications at a time when the Conservatives could really be doing with some good news.
Over the last few weeks, David Cameron in particular has been at the sharp end of the stick. Whether it’s his close involvement with James Murdoch or the backlash of the News of the World scandal, Cameron has had a tough start to the year.
But is hiring another journalist going to give him what he needs? There’s no denying that journalists know how to communicate. As a broadcast journalist, Oliver will be very capable of producing great soundbites which will showcase the governments policies and views.
However, if previous post holders are anything to go by, ex-journalists sometimes don’t know when to step into the shadows. Only time will tell if Oliver is going to be a prominent player on the communications team or a mysterious figure in the background.
One things for sure, Cameron must be praying that his appointment will take the heat temporarily off both himself and the government.
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