Another Journalist in the Hot Seat

Earlier this week, BBC journalist Craig Oliver was named as Andy Coulson’s replacement at Number 10. The 41-year-old will join David Cameron’s team as Director of Communications at a time when the Conservatives could really be doing with some good news. Over the last few weeks, David Cameron in particular has been at the sharp end of the stick. Whether it’s his close involvement with James Murdoch or the backlash of the News of the World scandal, Cameron has had a tough start to the year. But is hiring another journalist going to give him what he needs? There’s no denying that journalists know how to communicate. As a broadcast journalist, Oliver will be very capable of producing great soundbites which will showcase the governments policies and views. However, if previous post holders are anything to go by, ex-journalists sometimes don’t know when to step into the shadows. Only time will tell if Oliver is going to be a prominent player on the communications team or a mysterious figure in the background. One things for sure, Cameron must be praying that his appointment will take the heat temporarily off both himself and the government.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]