Getting your point across – writing the right way

Sometimes the process of getting thoughts out of your head and into some tangible form of writing can be hard. No matter who you are, a good old dose of writer’s block can stop you in your tracks. In these situations it pays to remember some of the basics that will help you get back on your way. 1. THINK about your audience. What issues are important to them? What would they want to get out of your info or services? 2. BE CONCISE. Don’t wax lyrical. Concentrate on getting your point across in a clear and tangible manner. You want to retain the reader’s interest at all times. 3. RESEARCH your subject. Make sure you know about what you’re trying to talk about. A little bit of info searching could also give a new series of related topics to explore. If all you know is the basics, sooner or later someone is going to pull you up for it. 4. BACK UP your point of view or your findings with statistics, fact and figures. This will make your argument stronger and all the more persuasive. 5. REFERENCE people, websites, companies and institutions who agree with you, or even better, think what you’re saying is the bee’s knees. The bigger, the better.

Stop Procrastinating & Start Writing

If you’ve been given the job of updating the company blog or newsletter even just knowing where to start can feel intimidating. We are all experts at putting things off. When a task looms large in our heads, it can sometimes feel easier to just ignore it and do something easier instead. All writers procrastinate. […]

How to Write Headlines

A quick heads up on why the words at the top matter. Headline writing is a true art form. Armed with just a few well chosen words you can convey a great deal within a matter of seconds. It’s no surprise then that with so much riding on headlines a lot of thought goes into their […]

My Top Writing Hates

Writing for a living can be very rewarding. Every day you create something new; bringing new ideas to life. But EVERYONE has little bugbears about their profession and writing is no exception. Now it goes without saying that I love what I do… but every so often I feel the need to count to ten. […]